How the watch industry and community has had to change and adapt with the growth of social media and the challenge of a Covid climate...

In our first episode of 2021, podcast regulars Tim and James catch up with Joshua Clare-Flagg from Watch It All About (WIAA). They discuss his journey in the watch industry, from writing his first article to being taken seriously as an industry professional. Josh is well known for his blog and reviews with a focus on the affordable end of the market, and more recently his WatchIt! Watch Fair, which was launched with great success in 2019. Josh also talks candidly about the fine balancing act of authenticity vs commercial success for content creators.

The trio also chat about how the watch industry and community has had to change and adapt with the growth of social media and the challenge of a Covid climate. We also ask – ‘is the marketplace becoming overcrowded?’, and Tim explains why he thinks it’s important for bigger brands to have a solid documented archive.

In watch news, Josh gets very excited about the ground-breaking Accutron DNA, the first electrostatic watch ever. The guys also spill the beans on which brands are currently leading the way at an affordable price point, and what they really think about HODINKEE collab editions!

Sit back and enjoy!

Show Notes:

Watch It All About

Accutron DNA

Breitling Superocean Heritage ’57 Outerknown

Formex

Christopher Ward C65 Super Compressor

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