
September 2025's Best New Watch Releases
It has been a mammoth month for new watch releases. With Geneva Watch days kicking it all off at the beginning of the month and many bands now looking toward the colder months ahead it...
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Fifty years ago, the British Army came up with a watch strap that would inspire generations of rugged, reliable timepieces. It was simple, secure, and ready for action. But we believe there’s always room to refine a classic. That’s how the OCTOPOD was born - a next-generation buckle system that reimagines the military strap for modern wrists.
At its heart, the OCTOPOD system is a clever piece of engineering - one that starts with a bespoke deployment clasp, designed in-house, and ends with an impressive range of straps that slot effortlessly into place. Think of it as a modular setup: a secure stainless steel buckle that works with over 50 different straps in nylon, elastic, or even oiled leather. Once you install the clasp, switching straps is a breeze -no tools, no stress, no pinched fingers.
One of the best things about OCTOPOD are the strap options. From the rugged three-dimensional weave of our HydraRib Nylon, to the soft stretch of our Elasticated Nylon, to our durable Apex Nylon and the beautifully patinated character of our Oxford Leather, each strap brings its own texture, tone and feel to the table. And they all click into the same trusted buckle.
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It has been a mammoth month for new watch releases. With Geneva Watch days kicking it all off at the beginning of the month and many bands now looking toward the colder months ahead it...
The Swiss made name carries more weight than any other in the watchmaking industry. For over a century, Switzerland has been the hub for excellence and innovation in horology. Now the Swiss watch industry is...
Tom Cox highlights his top 5 new releases from Geneva Watch Days 2025
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The dive watch is one of the most iconic watch designs ever. Most brands have their own version of this legendary but simplistic watch. The Submariner started it all (unless you’re a Blancpain stan) in...