There are some stories that just stick with you. Take Ernest Shackleton’s Endurance, for example. In 1912, Shackleton set sail for the Antarctic, only for his ship to become trapped in ice and eventually sink in 1915. What followed was pure legend: Shackleton and his crew survived an extraordinary journey across ice, snow, and open sea to reach safety — a story that’s been inspiring explorers ever since. Fast forward to 2022, and deep-sea explorers found the ship remarkably preserved on the seabed, over 3,000 meters down. The name ENDURANCE was still bold on the stern, a reminder of resilience and engineering that really stands the test of time.
It’s this same spirit of endurance that gave life to the new Endurance strap — a watch strap that’s about more than just looking good on your wrist. It’s designed for adventure, for everyday wear, and for anyone who wants a strap that can genuinely keep up with them.
At its core, the Endurance strap is made from premium FKM rubber, chosen because it doesn’t flinch at UV, saltwater, or extreme temperatures. Basically, if your watch goes where you go, this strap goes too. But it’s not just tough — it’s smartly designed. The sailcloth-style texture gives a nod to vintage military straps, while the clean, modern lines make it feel current and technical. On the wrist, it’s soft and supple like leather but without any of the annoying wear and tear you’d usually get over time.
Every detail has been thought through. It’s 5mm thick at the lugs, tapering down to 3mm at the buckle, so it balances bigger watches without feeling chunky. The brushed stainless steel deployant clasp with push-button release is simple but premium, and the quick-release spring bars make swapping straps effortless. Whether you’re timing a dive, heading out for a weekend adventure, or just enjoying the daily ritual of putting on your watch, the Endurance strap feels like it belongs there.
Testing this strap wasn’t just about ticking boxes. It’s been worn on everything from dive watches to everyday pieces, checked for comfort, durability, and that little bit of “wow” you feel when a strap just works. Water tests? Check. Flex and bend tests? Check. Sun and salt exposure? Absolutely. The Endurance strap is genuinely built to handle life on — and off — the wrist.
Fit-wise, it covers a lot of bases. Adjustable from 150mm to 180mm, with lug widths of 20mm, 21mm, and 22mm, and a consistent 18mm buckle, it works for most wrists without looking awkward or unbalanced. Combine that with the sailcloth texture, thoughtful taper, and brushed clasp, and you’ve got a strap that looks deliberate, feels comfortable, and just… works.
One of the fun things about the Endurance strap is its colour range. Each of the seven options is inspired by exploration — subtle, adventurous nods that give personality without being over the top. Whether you’re drawn to deep blues, sandy beige, or classic black, there’s a tone to suit your watch and your style, and you can switch between them in seconds thanks to the quick-release system.
But what really makes the Endurance strap special is the story it carries. It’s a nod to exploration, precision, and sticking with it — all the things that made Shackleton’s journey legendary. Wearing it, you’re not just strapping on a piece of rubber; you’re carrying a little bit of that spirit with you, whether you’re heading into the office, diving in the sea, or just getting through a long day.
In short, the Endurance strap manages to be practical, tough, and stylish all at once. It’s ready for adventure, built to last, and designed to make any watch feel like it’s ready to take on the world. With a thoughtful mix of durability, comfort, and heritage-inspired design, it’s a strap that truly lives up to its name.
