Keeping The Ball Rolling: Tag Heuer x Malbon Golf
 

Keeping The Ball Rolling: Tag Heuer x Malbon Golf

3 min read
Safie Agar-Hutton

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TAG Heuer

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Safie Agar-Hutton

Brands

TAG Heuer

Categories

Watch News

Teaming up with Malbon Golf on the Connected Calibre E4 45mm x Malbon Golf Edition, TAG Heuer invite golf fans and watch fanatics alike to take a swing on a playful new collaboration. The luxury Swiss watchmaker have joined forces with the trailblazing golf lifestyle brand to introduce a quirky creation that represents a fun and rejuvenated approach to traditional golfing timepieces.

TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition
TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition. Credit: TAG Heuer. 

Designed for golf enthusiasts with sophistication, style and function in mind, the collaborating teams at TAG and Malbon Golf aim to bring a fresh perspective to the game of golf that is deserving of the attention of a younger generation.

In 2015 TAG Heuer made history by pioneering the world’s first Swiss made smartwatch. Demonstrating how smartwatches could be tasteful and yet still functional, TAG mimicked the design of their Carrera line and produced the TAG Heuer Connected. Opting to use stainless steel, gold, and titanium rather than the cheaper plastic elements usually expected from smartwatches, TAG proved how elegantly Swiss watchmaking can coexist with ground-breaking technology.

TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition
TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition. Credit: TAG Heuer. 

At the forefront of luxury connected watches, TAG Heuer quickly became a favourite within the golfing community. Gaining popularity in the industry at around the same time were golf enthusiasts Stephen and Erica Malbon, or Malbon Golf. Founded in 2017, Malbon Golf are responsible for the creation of fashionable lifestyle pieces that are a unique blend of tradition and innovation. Combining the charm of golf with contemporary flair, the brand are known for their fresh approach to golf apparel.

TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition
TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition. Credit: TAG Heuer. 

From the tee to the green, go beyond telling the time

Like a personal caddie for your wrist, the Connected Calibre E4 45mm x Malbon Golf Edition is able to track shots automatically whilst also offering players distance information for the next shot as well as tailored club recommendations. The TAG Heuer Connected gives wearers a seamless experience when golfing, without any need to interact with the watch.

TAG Heuer Connected Calibre E4 45mm x Malbon Golf EditionTAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition

TAG Heuer Connected Calibre E4 45mm x Malbon Golf EditionTAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition

TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition. Credit: TAG Heuer. 

It’s a perfect fit on and off the course, with a full day of battery life the TAG x Malbon Golf Connected can also be used for running, walking, or simply monitoring wellness. The in-built sensors provide comprehensive metrics and sport, and utility apps increase functionality with stopwatch, timer and alarm functions among others.

As one of TAG’s most colourful creations, the TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition’s bezel boasts 18 markings to symbolize the 18 holes of a golf course. The collaboration piece is housed in a 45mm Titan Grade II case with DLC coating ensuring it’s perfectly lightweight for any sporting activity.

TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition
TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition. Credit: TAG Heuer. 

Reminiscent of Malbon Golf’s branding, the watch’s side, pushers, and crown are decorated with turquoise blue and green hues. With another pop of colour coming through from the bright yellow and green tones on the rubber and calfskin strap, the overall look is sporty yet playful for golf enthusiasts who value sophistication as well as style.

TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition
TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition. Credit: TAG Heuer. 

With not one but two unique watch faces available, the Tag Heuer Connected Calibre E4 45mm x Malbon Golf Edition is “an expression of the love for golf, style, and innovation” that golf enthusiasts and fans of playful smartwatches can get their hands on now.

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Safie Agar-Hutton

About the Author: Safie Agar-Hutton

As a passionate writer, working on the Magazine Team is a great outlet for my creativity. I joined WatchGecko in 2024 and enjoy the varied nature of my job, but my true motivation comes from delivering horological-focused content. My writing includes press releases containing important news from the biggest brands in the industry, timepiece reviews, and Top Choice pieces showcasing the best products from our online store. If it's watch related, I’ll write about it!

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