Nivada Grenchen, the esteemed Swiss watchmaker, is excited to announce its strategic alliance with Analog:Shift, the vintage division of the Watches of Switzerland Group.
Chronomaster 'BIG EYE' Yachting - Nivada Grenchen
This collaboration marks a significant milestone in Nivada Grenchen's distribution strategy and is celebrated with the launch of a highly exclusive limited edition timepiece, the Chronomaster 'Big Eye' Yachting.
As a key player in the retail industry, Watches of Switzerland/Analog:Shift's partnership with Nivada Grenchen represents a groundbreaking alliance that sets the stage for future success. This inaugural collaboration leverages the strengths of both companies to deliver a remarkable offering to watch enthusiasts worldwide.
Chronomaster 'BIG EYE' Yachting - Credit Nivada Grenchen
Recognising the importance of a multi-channel approach, Nivada Grenchen acknowledges the power of e-commerce while embracing the significance of physical retail experiences. Guillaume Laidet, CEO of Nivada Grenchen, explains, "Our online strategy allows us to directly connect with customers and eliminate intermediaries. However, we also understand the desire for customers to experience our watches in person. By joining forces with Analog:Shift, a prominent player in the industry, we are confident in our ability to scale and thrive in both online and offline markets."
Analog:Shift, founded in 2012 with a deep appreciation for history and exceptional design, has established itself as a trusted name in the vintage watch market. Following its acquisition by Watches of Switzerland Group in 2020, Analog:Shift's Director of Vintage and Pre-Owned Watches, James Lamdin, affirms the advantages of this partnership: "Analog:Shift's expertise and authenticity, now firmly integrated within the Watches of Switzerland group, enable enthusiasts to purchase pre-owned pieces with utmost confidence and receive the exceptional service and quality assurance synonymous with Watches of Switzerland."
Chronomaster 'BIG EYE' Yachting - Credit Nivada Grenchen
Introducing the highly anticipated Chronomaster 'Big Eye' Yachting, Nivada Grenchen pays homage to its rich heritage in the Swiss watchmaking industry. With a legacy dating back to 1926, Nivada Grenchen has consistently delivered exceptional timepieces. The original Chronomaster, launched in 1963 as a water-resistant chronograph, garnered immense success until the late 1970s. Under the visionary leadership of Guillaume Laidet, the brand experienced a renaissance in 2018 with the reissue of the iconic Chronomaster Aviator Sea Diver.
The Chronomaster 'Big Eye' Yachting exemplifies Nivada Grenchen's commitment to quality and precision. Encased in a 38mm case featuring polished and satin-brushed finishes, this timepiece houses a manually wound Sellita SW510 BH B movement with an impressive 63-hour power reserve. The gray dial, protected by a domed sapphire crystal, pays homage to the original design while offering enhanced scratch resistance.
Chronomaster 'BIG EYE' Yachting - Credit Nivada Grenchen
Embracing a minimalist and timeless design, the dial of the Chronomaster 'Big Eye' Yachting ensures optimal readability. Despite its uncluttered appearance, this watch is packed with functionalities, including a chronograph that can track up to thirty minutes with its vibrant orange central seconds hand. Additional features include a tachymeter scale and a captivating two-tone blue and orange segment on the counter at three o'clock, designed for yachting enthusiasts and aptly named the Yachting Timer.
Limited to just 100 pieces, the Chronomaster 'Big Eye' Yachting is a true collector's item, encapsulating the spirit of Nivada Grenchen's illustrious history and its dedication to exquisite craftsmanship.
Chronomaster 'BIG EYE' Yachting - Credit Nivada Grenchen
