Based in vibrant Melbourne, Second Hour Watches is the brainchild of husband-and-wife duo Peter & Akira, who launched the brand in early 2019. United by a passion for mechanical timekeeping and design excellence, they set out to create premium-quality, limited-run watches that stand apart in today’s throwaway culture.
Brand Philosophy & Heritage
At the heart of Second Hour Watches lies a deep respect for traditional craftsmanship and meaningful storytelling. Rejecting the “constant novelty” consumer mindset, the couple blends:
- Complex mechanical engineering.
- Exquisite dial and hand artistry.
- Top-tier Swiss and Japanese movements.
Everything is crafted in-house - from design to final inspection. They personally vet every component supplier to guarantee durability, performance, and visual impact.
The Minds Behind the Brand
Peter is a self-taught watchmaker whose background ranges from tech transformations for government and corporations to precise machinery and manufacturing. Akira, with a rich fashion industry background, ensures every customer interaction is thoughtful, personalised, and stylish.
Together, they bring a perfect fusion of technical acumen and aesthetic refinement, pouring care into every step of the creation process.
Standout Collections
The Second Hour Watches Mandala Mk3
A stunning blend of 316L stainless steel (surface-hardened for rugged use), guilloché dial artistry, and sport-luxe flair - designed for all-day wear in any setting.
The Gin Clear MkII
Built on Swiss-made ETA 2824, it features a ceramic bezel, sapphire crystal, a micro-adjust clasp, and 300m water resistance—combining dive-ready function with refined style.
The Sattelberg Mk2
An adventure-ready field watch powered by a Miyota 9015 movement, bolstered by a push-button clasp and surface-hardening tech - designed to endure tough conditions.
The Second Hour Watches Memoir
A delicate homage to Art Deco with a slim Swiss Ronda quartz movement, sleek case, and mirrored/satin polish for timeless elegance.
Why Choose a Second Hour Watch?
- Melbourne-bred Creativity Rooted in Australia’s design-forward culture, these watches reflect a bold yet refined aesthetic.
- Limited & Exclusive Each model is made in small batches, ensuring your watch is distinct and collectable.
- Uncompromised Quality Every piece undergoes rigorous craftsmanship, from material sourcing to final assembly.
- Engaged Community Join the **Second Hour HQ** Facebook group to share your watch, get first access to new releases, and connect with fellow enthusiasts.
- Global Support & Service Worldwide shipping, DHL Express delivery, and a two-year international warranty back your investment.
Looking Ahead
Following the success of their Kickstarter-funded Gin Clear Diver launch, Second Hour Watches continues to evolve. Upcoming models like the Giant Stride Mk2 promise even bolder designs and advanced Swiss movements.
Final Thoughts on Second Hour Watches
Second Hour embodies the rare union of mechanical excellence, aesthetic beauty, and heartfelt human connection. They're not just producing watches - they’re crafting legacies.
If you're searching for something beyond the mainstream - a timepiece that tells a story and withstands the journey - Second Hour is a brand that resonates deeply.
Join the conversation at Second Hour HQ and stay tuned for new drops by following their blog and social channels.
