Best Releases for Geneva Watch Days 2025

Geneva Watch Days is the last show of the year for brands to launch new collections, models and limited editions. It’s an opportunity for the public to get hands on and up close to some of the latest and greatest watches on the planet. Hosted on the shores of Lac Léman, this luxurious gathering invites everyone from brand leaders to beginners into the world of watches.

With such a prestigious event there have been many new releases launched. I’ve picked my top 5 new releases from Geneva Watch Days that I think deserve your attention. So, let’s take a look at them.

The Brunswick Jump Hour is my favourite iteration of a jump hour complication. It combines the beautiful Brunswick case with classic design and modern components for a reasonable price. The new colour ‘Barleycorn Plum’ suits this watch perfectly and the guilloche patterning in the Silver white colour surrounding the minute track is a stunning detail. The rich plum lacquer adds depth and is even more captivating in person. The base movement is the superb Sellita SW200 that has been modified with a module from Christopher Ward that allows the jump hour complication. I love how the logo and minute track have been matched in steel and elevated from the textured dial.

Price: £4,250 (on strap)

I feel like I’ve always overlooked the UN Freak. This might sound crazy, but I find it a little bit boring! It’s an incredibly innovative movement that looks like nothing else, but I find the design to be too neutral. That has all changed with the Freak [X Crystalium]. Just changing the dial has elevated the Freak from funky sports watch to a beautiful crazy creation that has a dressier feel to it. Crystalium is created from ruthenium, a platinum group metal, that undergoes a careful vapour deposition crystallisation process to create the frost like patterning and colour. I have it on good authority that the pictures, videos and renders do not do this dial justice. You really need to see it to believe the full effect in person. The case is a standard 43mm Freak case in DLC titanium and despite the large diameter would probably wear small thanks to short lugs. This Freak has caught my attention and showed me that I should have never overlooked Ulysse Nardin in the first place.

Price: £37,130

Laurent Ferrier is one of my favourite high-end independents. I love their designs, quality and material choices. They are timeless pieces that rival some of the biggest names in watchmaking. The Classic Tourbillon is a watch that doesn’t shout about its capabilities. The tourbillon is only visible through the case back giving the dial a clean and classic aesthetic and means that the extreme complication will only be viewed by those that know it is there. This new colour, Teal, is my favourite yet as the darker tone sits between green and blue and works beautifully with the full platinum case. This watch feels modern in its design and colour but effortlessly classic thanks to the Laurent Ferrier design language. This is a dress watch in its greatest form, and I absolutely love it. I won’t be getting one anytime soon though, as it is a bit above my budget for now.

Price: CHF 195,000

A relatively new brand that has captivated the watch community with their classic design language. A new series for the brand is the Disco Volante, not named after the ‘70s dance trend, but the Italian name for flying saucer. That name is brought to life in the case design. This watch is powered by a Peseux 7001, an ultra-thin manual wound calibre that has been extensively modified by Furlan Marri and can be appreciated through an exhibition case back. The dial is a piece of onyx, a stone revered for its jet-black colour and it creates a stunning contrast with the stainless-steel case. The even hour indices have been highlighted with lab-grown baguette cut diamonds. A stunning and timeless design which combines modern quality with classic design. This was a standout release for me and many other people must agree as the limited run has already sold out!

Price: CHF 3,500

In competition for the greatest dial design at the show is this latest variation of H. Moser’s Endeavour Perpetual Calendar. This new shade called ‘Smoked Salmon’ is breathtaking. Arguably browner than salmon, but I don’t care what it’s called, it’s just gorgeous. The beauty of this watch is not just skin deep. The Calibre HMC 800 is an award-winning perpetual calendar movement that displays the complication in its simplest and most elegant form. The month is displayed using a small hand beneath the minutes and hours, the date leaps forward depending on the length of the month and a power reserve at 9 o’clock is a nice addition. Although you don’t have to worry too much about winding it as this watch has an incredible 168 hours of power reserve! The leap year indicator can be found on the back of the movement allowing the dial to remain uncluttered. This is a serious contender for my perfect dress watch (if I was in the market for one that is).

Price: CHF 54,000

With another Geneva Watch Days completed, we can take a breather from the mass of releases for 2025. That’s not to say there won’t be some more amazing releases this year. I know for a fact that there will be. But we can still all take a bit of time to really learn more about what has come this year and start to find our favourite new releases from 2025.

You can probably tell from this list that there were not very many affordable watches at the event. The majority of pieces at the show retail for over $1,000. But this is no bad thing. It gives everyone an opportunity to be involved with some of the greatest watch brands on the planet right now, and I very much hope I can be a part of it next year.

These were my 5 top picks for new watches that I think deserve your attention. But I want to hear your thoughts, what were your favourite releases from Geneva Watch Days 2025?