Rob Nudds

Who needs another microbrand, eh? I ask myself that question almost every day. To be honest, it’s partly why I haven’t started my own, but every time a new name comes on the scene and...

As a watch journalist, this is what you dream of. It happens less often than I’d like to admit, but when an email lands in your inbox containing images of a new timepiece so striking...

Seventy-seven brands. Forty-two podcast interviews. Six days of near-relentless sun. The fact I’m still awake and able to type is a miracle. Sleep-deprived and mentally overloaded, I find myself looking forward to the wonderful experiences...

The watch world loves a hype piece — those iconic, sought-after models that dominate wishlists and waitlists alike. But what if you could get the style and charm of these heavy-hitters without the sky-high prices...

As one of the most visible and recognised brands in the world (within and without the watch industry), there can be no doubt that Cartier has been doing a lot of things right since its...

When it comes to digital watches, the sheer variety out there is enough to make your head spin. From bargain bin legends to futuristic masterpieces, while some of them are simple, no-fuss timekeepers, others are...

So, you've dipped your toes into the world of watches with a solid budget-friendly pick, and now you're ready for the next step. Maybe your first watch sparked a deeper appreciation for mechanical movements, or...

In watchmaking, as some may say of life, being noticed is everything. Standing out from the crowd can make all the difference. But, as I’m sure you’ll all remember from school, being noticed, being known,...

Full Disclosure: I (Rob) am a co-owner of Arcanaut and work with the company as its head of brand development. The following is a presentation of our recently released Arcanaut D’Arc Roast model, the latest...

A great colourway can transform a product entirely. Don’t believe me? Maybe the NOMOS Glashütte Tangente Super 31 series can illustrate my point succinctly. That’s the same watch, 31 times over, with the only difference...

If you want a good example of how to establish a popular micro brand, study AVI-8’s trajectory very closely. This is a brand that started off with a very clear concept and focused on achieving...

Full Disclosure: I (Rob) am a co-owner of Arcanaut and work with the company as its head of brand development. The following is a presentation of our latest collaboration Arcanaut Arc II Liberty Green for...