In the watch world, few brands carry the weight and prestige of Rolex. These watches have become symbols of success and aspiration.
But did you know they’re also objects of affectionate nicknaming by enthusiasts and collectors worldwide? The nicknames are often inspired by the watches' distinctive features or the stories behind them, and add an extra layer of character and charm to each timepiece.
So don’t be surprised when a Rolex conversation shifts from the well-known Submariner or GMT-Master II to terms like "Hulk," "Pepsi," or "John Player Special." After reading this guide, you’ll know what those names mean, and the history, design, and unique stories behind each nickname.
Rolex Submariner Nicknames
Rolex Submariner - Credit WatchGecko
Hulk: The Green Giant
Introduced in 2010, the Submariner "Hulk" (Ref. 116610LV) immediately captivated Rolex enthusiasts with its striking all-green color scheme. Unlike its predecessors, the Hulk featured both a green dial and a green ceramic bezel, a combination that lent it a bold and vibrant presence reminiscent of the comic book hero it's named after.
The nickname not only highlights the watch's color but also its robust construction, including a thicker case and a broader bezel, enhancing its "larger-than-life" appeal. The Hulk stands out as a symbol of strength and resilience, embodying the adventurous spirit of the Submariner lineage.
Oyster Perpetual Submariner Date - Credit Rolex
Kermit: A Frog in the Rolex World
The "Kermit" marked the Submariner's 50th anniversary in 2003 with the introduction of the Ref. 16610LV. This model was the first to feature a green bezel, set against a black dial—a nod to Rolex's corporate color and a bold departure from the traditional Submariner design.
The green bezel, paired with the stainless steel construction, earned it the affectionate nickname "Kermit," after the famous Muppet character. The Kermit represents a significant milestone in the Submariner's history, blending Rolex's heritage with a splash of color that added personality and distinction to the iconic diver's watch.
Oyster Perpetual Submariner - Credit Rolex
Smurf: A Blue Fantasy
Launched in 2008, the Submariner "Smurf" (Ref. 116619LB) took a luxurious turn with its white gold construction and striking blue dial and bezel. This lavish interpretation of the Submariner's design captured the imagination of Rolex fans, earning it the nickname "Smurf" for its resemblance to the beloved blue cartoon characters.
The Smurf not only highlighted Rolex's craftsmanship in working with precious metals (the case material is white gold) but also showcased the brand's ability to inject vibrant life into its classic designs. As a symbol of luxury and playful elegance, the Smurf remains a sought-after piece among collectors.
Cookie Monster: A New Flavor in the Mix
The most recent addition to the Submariner family with a colorful moniker, the "Cookie Monster" (named after the well-known Sesame Street character) is still making its mark in the Rolex world.
Its Ref., 126619LB, is only a single digit off from the Smurf’s and it features the same case material (white gold). The big difference from the Smurf, other than the color, is that it’s a more modern size of 41mm.
Rolex GMT-Master & GMT-Master II Nicknames
Pepsi: The Trailblazer
Rolex GMT Pepsi - Credit WatchGecko
The "Pepsi" nickname is synonymous with the Rolex GMT-Master II, particularly the models featuring the striking red and blue bezel. This color combination, introduced with the very first GMT-Master (Ref. 6542), was initially inspired by Pan Am's corporate colors, reflecting the watch's aviation heritage.
However, the bezel's resemblance to the Pepsi logo earned it a nickname that stuck, catapulting the watch into pop culture. The Pepsi models, especially the Ref. M126710BLRO, remain a testament to Rolex's pioneering spirit in creating a watch that's as functional as it is visually captivating.
Rolex GMT Master Pepsi - Credit WatchGecko
Root Beer: The Rolesor Revolution
The "Root Beer" nickname graces the Rolex GMT-Master II models known for their distinctive brown and gold (or black and brown in later versions) bezels. First introduced in 1970 with the Ref. 16753, the Root Beer was a pioneering Rolesor (Rolex's term for their two-tone steel and gold watches) in the GMT-Master line.
The warm hues of the bezel, reminiscent of the popular American beverage, offer a unique and luxurious aesthetic. The Root Beer models, including the revamped Ref. 126711CHNR, continue to enchant with their rich, earthy tones and opulent materials.
Coke: The Bold Contrast
Oyster Perpetual GMT-Master II - Credit Rolex
In 1983, Rolex introduced the first GMT-Master II, Ref. 16760, featuring a bezel with a red and black color scheme that immediately drew parallels to another popular soft drink, earning it the "Coke" nickname. The contrast between the fiery red and the deep black mirrors the dynamic and adventurous spirit of the GMT-Master II series.
While the Coke may not be in current production, its legacy endures, and rumors of its revival for the GMT-Master's 70th anniversary have fans eagerly anticipating a comeback.
Batman: The Dark Knight
Following the effervescent brightness of the Pepsi, the "Batman" GMT-Master II brought a more subdued yet equally compelling aesthetic to the series. Officially known as Ref. 116710BLNR, the Batman features a black and blue bezel, evoking the night sky over Gotham City.
Introduced in 2013, this watch captured the imagination of collectors, drawing comparisons to the Caped Crusader's iconic costume. The Batman's allure is not just in its color scheme but in its embodiment of elegance and mystery, making it a modern classic.
Oyster Perpetual GMT-Master II - Credit Rolex
Sprite: The Refreshing Newcomer
The newest addition to the GMT-Master II family, Ref. 126720VTNR, has sparked a flurry of potential nicknames, with "Sprite" leading the pack. This model features a vibrant green and black bezel that refreshingly updates the GMT-Master II palette.
Launched in 2022, the Sprite, which is sometimes also called the "Green Lantern" or "Destro," showcases Rolex's commitment to innovation and their embrace of bold, new designs. The Sprite's fresh look and left-handed configuration (note the crown is at 9 o’clock rather than 3) mark an exciting chapter in the GMT-Master II saga.
Rolex Daytona Nicknames
Paul Newman: The Star Connection
The "Paul Newman" Daytona represents one of the most fascinating intersections between horology and Hollywood. This nickname refers to specific Daytona models featuring a contrasting color sub-dials and outer track, known as exotic dials, which were initially unpopular among buyers. However, when legendary actor and racing enthusiast Paul Newman was photographed wearing his Ref. 6239 with an exotic dial, the watch became an instant classic.
Newman's association with the Daytona added a layer of allure and prestige to the model, making the Paul Newman Daytonas among the most sought-after and valuable watches in the world. This tale of celebrity endorsement underscores the impact of personal style and passion on the desirability of a timepiece.
Rolex Platinum Daytona - Credit WatchGecko
John Player Special: Inspired by Luxury and Speed
The "John Player Special" nickname pays homage to the luxurious and high-speed world of Formula 1 racing. This moniker is attributed to the Ref. 6264 Daytona, crafted in 18k gold and featuring a black dial, which mirrors the color scheme of the John Player Special race cars sponsored by the British tobacco company in the 1970s.
The black and gold livery of these cars, designed to evoke luxury and performance, found its counterpart in this striking Daytona variant. The John Player Special Daytona encapsulates the glamour and prestige of motorsport, appealing to enthusiasts who appreciate the blend of high-speed competition and high-end watchmaking.
Rolex Day-Date Nicknames
President: The Power Watch
Rolex Day-Date Gold - Credit WatchGecko
The Rolex Day-Date in full gold is often referred to as the "President," a nickname that underscores its association with influential figures and the corridors of power. This moniker is not only derived from the Day-Date's prestigious clientele, including U.S. President Lyndon B. Johnson who famously wore the watch, but also from its distinctive bracelet, officially named the President bracelet.
Introduced alongside the Day-Date, the President bracelet, with its semi-circular three-piece links, was designed for a blend of comfort and elegance. The watch's embodiment of luxury, coupled with its historical wearers, imbues the "President" nickname with connotations of authority, sophistication, and high status.
Emoji: A Modern Marvel
In stark contrast to the classic appeal of the President, the "Emoji" Day-Date represents Rolex's playful and inventive side. Launched in 2023 as an off-catalogue model, the Emoji Day-Date features a vibrant enamel dial adorned with emoticons and positive affirmations, a bold departure from Rolex's traditionally understated aesthetic.
This model captures the spirit of contemporary digital culture, incorporating emojis into the prestigious Day-Date lineage. Some people, however, feel that it’s an “off-brand” watch for Rolex, who typically tends to play it safe with their designs. This design proves they can still have fun.
The Emoji Day-Date, while sparking mixed reactions among enthusiasts, exemplifies Rolex's ability to innovate and engage with modern trends while maintaining its hallmark of craftsmanship and quality.
Rolex Oyster Perpetual Nicknames
Rolex Oyster Perpetual Date on Vintage Highley Strap - Credit WatchGecko
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Bubbleback: The Innovation Icon
The nickname "Bubbleback" is attributed to the early Oyster Perpetual models from the 1930s and 1940s, distinguished by their protruding case backs. This unique design feature was necessitated by the introduction of the Perpetual rotor, Rolex's groundbreaking self-winding mechanism, which required additional space within the case.
The resulting bulge on the back of the watch gave it a distinctive, rounded profile that affectionately earned it the "Bubbleback" moniker. Despite its somewhat quirky appearance, the Bubbleback is celebrated for embodying Rolex's commitment to technical excellence and innovation. It laid the groundwork for the modern automatic wristwatch, making it a cornerstone in the history of horology.
Bubble: A Celebration of Heritage
Fast forward to the present, and the "Bubble" nickname has resurfaced in a new context, celebrating the 90th anniversary of the Oyster Perpetual's introduction. This modern iteration, known unofficially as the "Bubble," features a dial adorned with bubble-like patterns in a nod to its Bubbleback predecessors.
While not an official model name, the "Bubble" captures the essence of Rolex's ability to honor its heritage while embracing contemporary design aesthetics. It symbolizes the brand's continuous innovation and its knack for creating timepieces that resonate with both long-time enthusiasts and a new generation of watch lovers.
Final Thoughts
I hope that exploring Rolex's most iconic nicknames has given you a deeper appreciation for the stories and achievements that the names represent. Each nickname unlocks part of Rolex's legendary history.
To me, the names also show that even though the brand is known for being pricey, traditional, and luxurious, that doesn’t mean Rolex lovers don’t know how to have fun. So next time you’re talking to a watch collector, don’t be surprised if you hear them bring up the Rolex “Smurf,” “Cookie Monster,” or “Emoji.”
As Rolex continues to innovate and inspire, one can only wonder what new nicknames and stories will emerge next!
