Best New Watch Release Highlights July 2025

July has been an exciting month for watch releases with everything from vintage reissues to modern marvels entering the mix.

Omega, as predicted, released another Seamaster Diver 300m with the only change being the orange colour of the seconds hand and ‘Seamaster’ logo. But that’s all I’ll say about that one…

Here are my top picks for watches released in July 2025 in no particular order. But make sure to read to the end for my favourite new watch release of the month.

We’ll start out with two heavy hitters from Parmagiani Fleurier. Utilising the PF070 high beat 5hz movement, these two releases embody the summer luxury watch, perfect for riviera life. The first is cased in 18ct rose gold with a silver dial and sandstone sub dials. The sandstone sub dials subtly differentiate from the silver dial, but complement to tones of the rose gold brilliantly and show the Maison’s attention to design detail.

I really like the Tufo rubber strap used here. The light sage green tone is a great accent colour and would suit any summer inspired outfit. This piece can take on dinners and casino nights just as well as it can yachting or jet skiing.

If the gold feels a little too flashy for you then also released this month is the Tonda PF Chronograph in Ultra-Cermet (in other words – a blend of ceramic and metal that offers lightweight durability and scratch resistance). This piece is available in either the London Grey or Milan Blue configurations but still utilises the PF070 movement with all it’s beautiful decoration and finishing.

Drawing inspiration from the ‘Seafarer’, a watch built by Heuer for Abercrombie and Fitch, this limited run of the Carrera Chronograph embodies vintage design elements from Heuer. The lacquered yellow chronograph hands pop against the opaline blue dial. The 30-minute sub dial at 3 o’clock is painted with alternating silver and turquoise segments, the key design feature from the Seafarer, which looks brilliant.

TAG Heuer are now using in house movements across the whole Carrera range, and this piece features the TH20-00. For me, the 42mm Carreras are a bit too large, but it all comes down to personal taste and I know others will find them just right. It’s worth saying too that the added size is a result of a much-improved movement so it might just be worth the trade-off.

This watch is limited to 500 pieces with each being individually numbered.

Price: EUR 7,350

The ties between the automotive and horological industries are strong. Motorsport being the main cause for these two industries combining forces. This latest release from Seiko highlights that with two limited edition Speedtimer – the Prospex ‘Maximum Precision’ 8R Mechanical Chronograph and Compact 6R. These pieces are designed to pay homage to the heritage of the Datsun Fairlady Z, one of my favourite JDM sports cars. The two brands’ history began when a Datsun 240z won the East African Safari Rally which was sponsored by Seiko.

Both models feature design details from the original car including dial colours, font from the original dashboard and even the Datsun logo on one of the Compact models. Priced like you would expect any high-quality Seiko to be, these make for a great option if you’re looking for that limited run piece that nods to your petrolhead-ism. 

Price: Compact - £850-1,100 (2,500 pieces)/ Chronograph - £2,400-£2,950 (500 pieces) 

This is the ‘stealthier, rarer’ sibling of the 37.02 Minimalist that was released in the autumn of last year. Now featuring a DLC coated case with brushed and polished finishing as well as a black sapphire dial and Ming’s signature liquid filled lume plots. The mango orange rubber strap contrast beautifully with the monochrome watch head. The proportions are within that sweet spot for most people at 38mm wide and 11mm thick. Despite the dark colouring this watch is well geared for summer with 100m water resistance and Sellita SW300.M1 which features anthracite skeletonised bridges and a custom rotor to match the DLC case.

Price: CHF 3,500

While not one of the reissues on this list, this new release from Oris very plausibly could have been an historic model reborn into the modern age. Featuring a bicompax dial layout, a crown without guards and pushers without screw down mechanics. My favourite design feature of this watch is the dark green used on the bezel insert and sub dials. It’s a beautiful shade that compliments the silver dial brilliantly and aids the vintage aesthetic. And while we’re on the bezel, it’s a functional dive bezel with minute graduations. That combined with the 100m water resistance proves that despite the vintage design, this piece has been created with adventure in mind.

Price: £3,400 on strap / £3,550 on bracelet

Another splash of vintage design, but this one is a reissue. The World 1972 was originally created at a time when the jet-setting lifestyle had just begun. Timex created a watch that allows the user to check all of the different time zones at just a glance. And with the rise of international working there’s a new use case for watches that can read multiple time zones.

The bezel can be rotated to the city you’re travelling to or contacting and each of the cities are spelt in French as a nod to the original watch which was developed for the European market. The barrel-shaped case, red seconds hand and bullseye effect on the dial are the hallmarks of the 70s design and they’ve been well executed here.

There’s nothing particularly special about the technical details, but none the less this is a fun, well designed and practical vintage inspired watch for a very reasonable price.

Price: £165

By far the craziest piece on this list is the Ulysse Nardin BLAST. Featuring a free-floating, manual wound, tourbillon on a maillechort (an alloy of copper, nickel and zinc) dial, encased in a sapphire dome and backed with white gold. This is one of the highest specced and most complex watches of the year so far.

The sapphire dome allows you a unique view of the movement side on and the lack of a bezel draws your attention to the components on the dial and the beauty of its asymmetry. Its big at 45mm in diameter and a limited production of 50 pieces.

Price: £111,380

Blackeye is a premium gin brand founded by rugby stars Mike Tindall, James Haskell and Alex Payne and they’ve partnered up with Boken to produce the ‘Phantom GMT’, only available at ‘Time for Tries and Tonics’ charity event and limited to just 42 pieces. That number has significance as it’s the number of matches England has won in their Rugby World Cup history. Proceeds from the sales will go towards the Blackeye Rugby Fund, a charity dedicated to making the game safer and ensuring it’s future.

The watch features a 39mm DLC coated case, Sellita SW300 movement, orange lume and 200m water resistance. The orange accents against the black are the brand colours of Blackeye and while this watch is released in mid-summer, the combination is very much reminding me of Halloween.

Price: £2,995 (also includes entry to the charity event and premium gifts from the other event sponsors)

A pop of colour now with the limited-edition version of the well-respected Doxa Sub 750T. This model pays tribute to the American novelist Clive Cussler, who created the Dirk Pitt series of books. Not only a talented writer, Cussler was a keen shipwreck explorer and founder of NUMA (National Underwater and Marine Agency). Their logo is printed on the dial along with the founder’s name just below the model name.

Throughout his scuba adventures, Cussler would always rely on a Doxa dive watch to keep him safe. The film adaptation of his novel ‘Sahara’ starred Matthew McConaughey as Dirk Pitt, and the watch that starred on his wrist? A Doxa, of course.

A wonderful tribute to a true adventurer and created with all the Doxa design language that we know and love. Not to mention the iconic orange dial.

Price: £2,690 (limited to 94 pieces)

Vacheron Constantin have already released many incredible watches this year as part of their 270 ^th anniversary celebrations. But it seems that the celebrations are continuing with a release that blurs the line between watchmaking and fine art.

Powered by the Calibre 2160 self-winding tourbillon movement with 22k gold peripheral oscillating rotor and housed in a full white gold case decorated with 96 baguette cut sapphires taking a total of 27 hours of work for each piece. Each reference has a dial decorated with the corresponding constellation, highlighted with diamonds and brought to life with a guilloché portrait of the zodiac. The level of hand finishing and technical prowess on show here is mind blowing and another reminder as to why Vacheron Constantin has the longest continuous legacy of any watch brand.

These are my favourite new watch releases from July. It’s been a busy month for many brands, and I look forward to August being just as exciting. Let me know in the comments what were your favourites from this month!