SHER, long known for putting charmingly rugged watches on the wrists of youngsters, has taken a decidedly more ambitious step: a full-fledged dive watch aimed squarely at the grown-ups. And rather than debut quietly, the brand teamed up with the ever-opinionated crew from That Watch Podcast to create a limited edition diver with enough character to make even seasoned collectors pause mid-scroll.
Sher X TWP Ltd Edition Dive Watch
At first glance, the watch doesn’t leap out with theatrics. Instead, it draws you in with a dial that behaves a bit like stage lighting — a smoky, blue, grainy fumé that shifts its mood depending on how the light catches it. The gradient moves from deep, inky edges to a vibrant marine centre, giving the impression of staring into the ocean just before a storm breaks. It’s subtle, but there’s drama brewing there.
A set of purposeful sword hands reinforces the watch’s utilitarian roots, pairing neatly with a matte ceramic bezel whose luminous numerals glow with almost impolite enthusiasm in the dark. Together, they lend the whole package the kind of quiet assertiveness you’d expect from military hardware, albeit far more refined.
The case itself is carved from 316L stainless steel, the watchmaking equivalent of a firm handshake, topped with sapphire crystal for clarity and resilience. Turn off the lights, and the dial and bezel really show off, its lume band shining in a way that suggests it’s just as prepared for legitimate diving as it is for nocturnal fridge raids.
The watch is sprinkled with inside jokes and personal nods to its creators, the sort of details that make collectors grin once they spot them. The diver’s helmet paired with a set of headphones is a cheeky visual cue to its “podcast diver” origins. The phrase “YUP, IT’S SOLID” stamped on the caseback exists purely to appease G, whose aversion to display backs is practically a personality trait at this point.
Matt’s contribution arrives in the form of a fully brushed case, no polished surfaces in sight, a treatment that extends to the hands and indices, ensuring nothing gleams, glints or otherwise offends his anti-shiny sensibilities.
And then there’s the Beverage Rating. While the trio may claim it’s open to interpretation, the truth (delivered directly from one of the culprits) is far more on-brand: it’s a scale measuring “how many drinks you can have before the watch becomes illegible.” Given their well-documented enthusiasm for a tipple, this feels less like a joke and more like a functional feature.
Inside, SHER chose Miyota’s 9039, a slim, reliable movement that tends to get on with the job without drawing attention to itself. Water resistance has been set at 200 metres, comfortably more than the average wearer will ever test, and legibility remains uncompromised whether you’re under harsh midday sun or bobbing in murkier waters.
Limited to 300 pieces, each watch is individually numbered and delivered with a dedicated travel case, a nice nod to the kind of buyer who already has more watches than holidays. The dimensions stick firmly to enthusiast-friendly territory: 41 mm across, 47 mm lug-to-lug, and a remarkably wearable 11.5 mm thick. The bracelet, which tapers from 20 mm to 16 mm, has been fine-tuned for better articulation with upgraded female end links, and SHER throws in a military-style fabric strap for good measure. The clasp features an intuitive glide-adjust mechanism, sparing owners from mid-day wrestling matches with tools. You may think the 41mm case may be too big, but coupled with the short lug length, this will fit wrists of all sizes remarkably well.
Pre-orders open at £795.00, with delivery pencilled in for May 2026. Global shipping comes gratis, though international buyers may still find themselves at the mercy of customs; some things in life truly are unavoidable.
According to SHER, the mandate for the project was straightforward: build something functional, comfortable, and actually reflective of what modern enthusiasts ask for. Teaming up with That Watch Podcast feels logical — the hosts spend their days pulling apart design choices and debating how watches behave once the honeymoon glow wears off. It makes sense that this collaboration arrived with a well-considered spec sheet rather than a lucky guess.
Final Thoughts
SHER’s reputation was forged on children’s watches that were tougher and smarter than they had any right to be. Translating that philosophy into adult territory feels like a natural progression: clarity, durability, and design that thinks before it speaks.
As for the podcast crew, G, Matt and Darren (SHER’s founder), the watch serves as a tangible expression of the enthusiasm that fuels their debates. What they’ve created isn’t just a competent diver; it’s a distillation of their shared perspective on what a modern tool watch should be. Their fingerprints aren’t just on the brief; they’re in the watch’s DNA.
For SHER, this foray into grown-up watchmaking doesn’t feel like dipping a toe in the water. It feels like a confident swim into open seas. And with only 300 pieces available, anyone hoping to add one to their rotation may want to move quickly before they drift into someone else’s collection.
